E3 2017 to open to public for first time
By thomastelford-February 9, 2017
"It's a changing industry, and E3 has always evolved to meet industry needs and anticipate where we’re heading together--as an event, as an industry, and as fans. The decision to open our doors to 15,000 fans was a strategic decision. It is thanks to our members and their vision and leadership that made this possible. We have a model that allows the business of the industry to continue for our business and media attendees and provides an opportunity for video games' biggest fans to experience the latest in innovative, immersive entertainment."With every passing year, E3 seems to get more and more popular with gamers. The same cannot be said for publishers. Last year Activision and EA (Electronic Arts) were just two of the companies that didn't attend the conference. But Taylor has no concerns about the future of the event.
"I think there are those who always enjoy questioning those at the top of the leaderboard," he says. "E3 has a reputation around the world as the place where video game hardware and software launches happen. Last year, E3 generated more than 65 billion media impressions around the globe. That doesn't happen accidentally, and it's a testament to E3's strength, its connection to the fans, and the event's position in the industry."E3 2017 takes place from the 13th - 15th of June in the LA Convention centre, where it will be staying until at least 2021.
